Liquorland x AFL Animation
Short animation to raise brand awareness during the AFL games in Melbourne, Australia 2024.
In the nutshell
During the AFL games in Melbourne 2024, Liquorland was one of the brands at the stadiums, aiming to elevate its brand awareness by capturing the essence and spirit of Australia. By partnering with one of the nation’s most beloved sports, Liquorland enhances its visibility and reinforces its connection to the local community. This strategic presence in the heart of Australian culture ensures that Liquorland remains top of mind for fans, celebrating the vibrant and convivial lifestyle that defines Australia while solidifying its place as a key player in the market.
Storyboard
The project's main goal is to deliver the message as clearly as possible within 30 seconds, “Cheers! Liquorland!”
After a few rounds with the Marketing team and Brand team, we finalized the static draft that captures the simplicity and the sports spirit of an Australian brand.
Specs Overview
Creating and adapting the animation for Liquorland's campaign involved meticulous attention to detail to ensure consistency and impact across various platforms. I developed the original animation in high resolution, emphasizing key brand elements and messages. I then tailored the animation to fit different specifications and sizes for different stadiums. Each adaptation was carefully optimized to maintain visual clarity and brand integrity, ensuring that the "Cheers! Liquorland!" message remains clear and engaging, no matter the medium or device.
