Naröcha Tea Powders Collection
Design a set of packaging for the tea powders collection from Narocha, a Melbourne-based tearoom. The products are not only be sold individually but they also can be sold as gift set; that is the reason why they are consistent in terms of design elements, colour palette and typeface. Additionally, the packaging used brush stroke to recap our scope towards the idea of organic and natural.
The brand wants to create an elegant, youthful and sustainable identity; natural colours such as green and brown are the key elements. The collection includes 3 ranges of products: The Premium Matcha, Hojicha and Genmaicha Powders; The Matcha Latte and Truffle Chocolate Instant Powder; and The Sample Gift-set that attached with 5 unique recipe cards.
(The illustrations used in the project created by Alex Duong)
The identity is expanded to different media to see how it adapt and represent aspects of the city. With a bit of rustic and grain texture, it gives how Saigon actually felt like with the French architectures and dynamic vibe.
