Vira City - Mars Resettlement
Design of brand and identity of an imaginary city on Mars when Earth need a break from the humankind to heal herself and regenerate. Vira City introduces ‘the first Martians’ with the idea of community, innovation and sustainability; as well as increase the awareness of the present environmental problem on Earth. The identity inspired by the image of a rising star, connecting Mars and Earth, indicate a new start after the resettlement and mark human’s first step to a multi-planetary future.
See how it moves
Not only applied to physical extensions, interactive platforms also considered. Here is a little animation of the brand mark to see how it goes.
There is a curated event introducing the City on Earth in each major city.
In this case, Melbourne’s event is presented as an initial feature.
